[ press & brand kit ]
For journalists, analysts, and friends.
Everything you need to write about Assemblr. Logos, wordmark, colors, typography, a founder bio, and a direct line to press@. Materials are CC BY 4.0 — use them anywhere with attribution.
Last updated · 2026-05-23
Assemblr is the first code-aware behavioral intelligence. We watch how your team actually works — across GitHub, Slack, and Linear — then ship the routines worth running.
The story in one sentence
Founder
Aditya Vellanki · founder & CEO
Aditya started Assemblr to give engineering teams a system of record for behavior — the way Celonis did for ERP, but built on the substrate teams actually live in: humans plus SaaS, not bots plus ERP. Before Assemblr, he worked across product, ML, and distributed systems. He is the sole founder; the company is based in the Bay Area.
press@assemblr.net · cal.com/aditya-vellanki
Logo + wordmark
The mark is a K5 complete graph — five nodes, ten edges, no hierarchy. It is a tiny pattern of how a team works. Use the SVG when possible; the PNG is only for surfaces that don't accept vector.
[ logos · palette · typography · license · manifest ]
Colors
| swatch | name | token | hex | use |
|---|---|---|---|---|
| Warm paper | --bg | #FAFAF7 | Page background | |
| Ink | --text-primary | #0F121C | Body type | |
| Prism stop 1 | --prism-stop-1 | #B8A4E4 | Lavender accent | |
| Prism stop 2 | --prism-stop-2 | #6366F1 | Deep prism accent | |
| Prism stop 3 | --prism-stop-3 | #C4D8C8 | Sage tail | |
| Accent cream | --accent-cream | #F4EFE3 | Pull-quote bg | |
| Accent tan | --accent-tan | #E8DEC4 | Footer + seams |
Typography
Geist (display + body)
The rituals worth running.
Source Serif 4 (long-form)
A pull request opens in GitHub, gets argued over in Slack, ships with a Linear ticket no one updated, and the postmortem never gets written. The handoffs in between are the work.
Geist Mono (data + citations)
ASM-1247 · merged thursday · 16:42 UTC
Pull-quotes
Process mining showed the world what enterprise software actually does. We show what teams actually do.
Aditya Vellanki · founder · 2026
The handoffs between tools are the work. They are also invisible. There is no system of record for behavior — until now.
Manifesto · v1 · §1
An agent only ships once the routine it is compiled from has fired consistently in the Mirror. Observation gates action. That is the trust loop.
Manifesto · v1 · §3
Journalism kit
Public Mirrors are real behavioral reports we've generated for major open-source engineering orgs. Specific events, specific dates, specific people — the kind of writing your VPE will actually forward to the board. These are story material.
Follow along
- /manifesto · the category-creation argument
- /changelog · every release, dated
- /mirror/vercel/feed.xml · RSS sample (every public Mirror has one)
- /positioning/ai-os · the AI-OS framing for engineering teams
Press contact
For story ideas, briefings, embargoed access to Mirror examples, or a 30-min on-camera with the founder, write to:
Founder usually replies within 24h, Pacific time.